Innovations in Packaging Design for the Beverage Industry: A Spotlight on Beverage Boxes

5 min read

When you go to a store or shop online for beverages, you will see that there are many different types available. There are many different brands in this market all trying to make their product look and be better so that sales can increase.

With beverages, it is important to pay attention to beverage boxes or the packaging of the product because it can help with marketing it. The packaging that you place the beverage in will help protect it and will also aid in making your product be noticeable to the people who matter.

Innovations in the packaging design of beverages have been discussed below:

Variety of Packaging Materials Available

If you visit a packaging manufacturer, you will see that there are many different types of packaging materials available. You have the option to choose the one that you want according to the product that you have. Beverages may be placed in sensitive containers and also in others that are not too sensitive. According to your product, you can select the packaging material most suited to make the packaging of it.

For example if you are looking for strong options that are able to perfectly package many different types of beverages, you can consider cardboard, corrugated cardboard, or Kraft because the packaging materials will be able to give you the right box. Your beverages can remain safe in cardboard beverage packaging and you can make the box be right in dimensions as well.

Custom Packaging Solutions

You can now get custom packaging solutions that will suit the product that you have when it comes to its size and dimensions. It is important that the dimensions of the packaging be right because the correct size and shape box will be more better able to protect the product that you put in it.

To get the right dimension packaging, you measure your product and keep its shape in mind as well. You will be able to customize the packaging so that your product will be able to fit in it securely limiting its movement and even congestion.

Your beverage product can remain safe in packaging such as this as it will be made according to the needs of the product. Your customers will even see that you put effort into making the packaging be perfect in all aspects.

Sustainable Packaging Features

Nowadays the demand that most consumers have when it comes to the packaging of the product is that it should be sustainable. People are more aware of the negative impacts that packaging waste has therefore they want businesses to look for eco-friendly solutions.

Innovations in the packaging industry have led to packaging solutions being created that are able to make beverage packaging wholesale be environmentally-friendly. The boxes that you will get will not harm the environment with unnecessary waste because they will be recyclable, reusable, renewable, and/or biodegradable.

The printing of these boxes is also now able to be done in a way that the packaging remains eco-friendly. Sustainable inks get used to print the box for this purpose.

Designing to Attract Your Consumers

You will be able to design the packaging in a unique way so that your consumer base will be able to easily notice it and also so that the packaging can stand out to your target audience. Brands can choose what colors, images, designs, etc. they want to include on the packaging so that it attracts the right people.

For example if you are selling water, you will want the packaging to look professional and healthy. You can keep the packaging design minimal and only include the right amount of details and information on it. On the other hand if you are selling a drink for kids, you can make the packaging design look fun and exciting by including bright and funky colors on it. The colors can relate to the flavor of the drink you are selling.

On printed beverage packaging you can add your brand’s contact information as well because when a customer is looking to buy a beverage, they will probably want to know which brand is selling it. This is why you must add your brand logo prominently and clearly on the packaging along with your brand colors and contact information.

All About the Beverage

It is useful if you include information about the beverage because this is what will help let people decide whether they should buy it. People will want to know its flavor, ingredients, manufacturing and expiry date, nutritional information, warnings, etc.

You can choose what fonts to add the details in but it is better to select one that will be readable and which will easily let people know about the product. The typography you choose matters as it can make the packaging attract or look bad.

The innovations in packaging design of custom beverage packaging have allowed companies to create packaging that will protect the product and which will even let it look more delicious and amazing.

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