West Elm Launches Vibrant Collaboration With Rhode

5 min read


Launched in 2014 by Purna Khatau and Phoebe Vickers, clothing and lifestyle brand Rhode is acquiring a second. Enjoyment and vivid, every piece has a causal yet polished appear to it. A movie star favored, these brightly printed, vintage-design and style attire have been worn by anyone from Beyoncé to Rihanna, Khloe Kardashian, and Mindy Kaling.

On the other hand, very little is more indicative of the brand’s staying electrical power than its collaboration with West Elm. Launched in late May possibly 2023, it characteristics gorgeous household components for the bedroom, living place, and kitchen.

Working day Kornbluth, President of West Elm tells me, “We are psyched to share this capsule collaboration with Rhode, which brings their signature print voice to bedding, linens, and entertaining pieces for the dwelling, and celebrates the optimism of both Rhode and West Elm.”

Here’s all the things you will need to know about the start.

West Elm X Rhode

The founders had been amazingly psyched to collaborate with this kind of an critical title in the house space. They explain to me, “The West Elm workforce had a truly solid grasp of our brand aesthetic and our visions for this selection ended up extremely aligned. Getting ready to lover with such an recognized and highly regarded manufacturer in the residence area was these kinds of a satisfaction for us, and their output capabilities definitely make it attainable to not only access a substantially broader viewers though retaining great top quality but also develop our product offering and introduce so quite a few exciting new classes.”

The West Elm assortment attributes a wide variety of solutions such as pillows, pillowcases, quilts, and tableware. Nonetheless, this is not Rhode’s initial foray into the dwelling room. In addition to apparel, Rhode also has a lesser offering of home products bought by its internet site.

When Khatau and Vickers explain the brand’s aesthetic as “vibrant and soulful,” it wasn’t way too a lot of a challenge for the talented ladies to combine that glance into West Elm’s. “In our main line, we’re usually impressed by our travels, and we love making items that feel exclusive, whimsical, and peaceful. That very same spirit carried in excess of into our collaboration with West Elm. We brought in block prints from India, batiks from Bali, and included playful aspects like squiggles and scallops,” clarify the founders.

“We experienced a blast experimenting with vivid colours and mixing distinctive features like quilting and wicker, resulting in a collection which is equally cohesive and delightfully sudden. No matter if you’re taking pleasure in a lazy breakfast in bed or web hosting a energetic get-with each other with buddies, our items are developed to be ready for any surprising moments.”

Nonetheless, they inform me that West Elm gave them the freedom to stay correct to Rhode’s aesthetic. “We handpicked prints from our archives that seamlessly transitioned into the environment of residence decor, definitely reflecting our exclusive model. It was unbelievable to see how well West Elm understands their prospects, and their insights helped us curate a item range that certainly connects with their viewers.”

The Goods

Everyone who appreciates a coastal grandmother or grand millennial aesthetic or individuals who pine for the days of the now-defunct French brand Pierre Deux will click on “add to cart”—probably several situations. Each individual solitary piece feels incredibly intentionally developed.

One particular of the most noteworthy pieces is the Mushroom Reversible Quilt and Shams established. It feels straight out of a New England mattress and breakfast or a French state visitor residence. It is heat and cozy, nevertheless entertaining and cheerful.

The Begonia Sheet Established pairs flawlessly with the quilt, but can also be combined with a stable white comforter or duvet to give any bed a more traditional vibe.

The tableware assortment is just as stylish. The founders notify me, “You can go all out and use everything—the placemats, napkins, plates, and runner, or if you desire a lot more simplicity just the plates or a placemat inject a bit of coloration and established a summery temper employing just on your own. Both way, great lights and florals are critical.”

An excellent centerpiece for serving bread or muffins, Khatau’s favored product from the assortment is the Wicker Tray. “It’s really motivated by a person of my individual favorite points to do when I am dwelling in Bombay. Having a cozy breakfast in mattress. We needed to capture that sensation of indulging in lazy mornings, so creating the Wicker Tray was a have to.”

On the other hand, Vickers’ enjoys the spot configurations best. She tells me, “They feel so summery and specific. Best for internet hosting an out of doors lunch.”

Fortunately, Rhode has the great detail to wear for this sort of an event.


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