Logitech is killing off the Blue mic brand, will market Yeti and Astro below Logitech G

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Logitech bought gaming headset maker Astro for $85 million in 2017 and procured mic manufacturer Blue Microphones for $177 million one 12 months later. Now, it is merging both into its Logitech G brand for avid gamers and streamers — but whilst Astro will mainly continue on, the Blue brand name is acquiring axed.

“Will the Blue Microphones model go away?” reads a concern in Logitech’s manufacturer merger FAQ. “We will be maintaining the Yeti model and moving it below Logitech G. The Blue identify will be utilised to explain our technologies,” the answer begins.

Meanwhile, the Astro brand name “will continue on to dwell on as a high quality console audio products sequence beneath the Logitech G model,” states the company, including that Logitech essentially programs to start a new Astro solution in the around upcoming.

“We’re pretty fired up about Astro as a merchandise collection underneath Logitech G,” Logitech provides afterwards.

“The Blue title will be utilized to explain our technologies”

You can previously see the transition actively playing out on Logitech’s site, which however sells Yeti and even Snowball microphones that merely appear “with Blue VO!CE” but no for a longer time back links to a distinctive Blue website or merchandise website page. (The Wayback Equipment reveals me this isn’t a manufacturer new adjust — Logitech’s been incorporating “Yeti” microphones with Blue VO!CE” to its web site for months.) Astrogaming.com, even so, nevertheless exists.

The Yeti nonetheless has a “Blue” badge on the actual physical components — for now. In any other case it’s just a Yeti from Logitech G.
Picture: Logitech

HP sells headphones underneath HyperX, even though it acquired that organization only two many years ago. (HP did at the time acquire a boutique gaming Laptop enterprise identified as Voodoo, only to briefly offer systems “with Voodoo DNA” ahead of supplying up on gamers for a when.) THX has not gone absent considering that it was bought by Razer — it did do away with Nextbit soon after promising it would remain a mainly unbiased business, but Nextbit only had the a single cellphone.

Logitech alone hasn’t killed off Ultimate Ears, for that matter, the headphone and Bluetooth speaker brand it purchased for $34 million in 2008. It’s continue to the UE Boom, not the Logitech Increase. Logitech’s flight adhere model Saitek continue to has its individual brand, far too, even if Logitech does sell a Logitech G X56 H.O.T.A.S. on its web-site. So does Jaybird, which it bought in 2016. Perhaps it’s only a matter of time.

It’s not obvious why Logitech is reducing its influential brand names Astro and Blue, which described the superior-finish gaming headset group and the microphone-for-streamers classification, respectively, but I ponder if Logitech merely made the decision it had to decide on concerning Blue and Yeti — and Yeti was the name that rang out.

On the other hand, Logitech’s merely pitching it as a synergy play: you will be able to regulate all your formerly Blue, Astro, and Logitech Creator products and solutions in the Logitech G software package suite when all’s stated and done. Me, I do something I can to get much away from peripheral manufacturers’ program: I just cannot hold out till Home windows lets me manage my Logitech mouse’s RGB lighting afterwards this year.


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