More than 80% consumers want to buy via mobile apps rather than via business websites. Let that sink in. It seems that today the digital presence of any business is only complete when it gets an app for its services or reach. Whether you are a startup or you have decades of commendable business exposure under your belt, you must have noticed a change in the accessibility needs of your customers in recent years. The popularity of business apps has made them almost a necessary feature for most businesses’ marketing needs.
The demographics of your target customers will tell you if you need an Android or iOS application for your business. But if these demographics aren’t clear or you can reach your target customer on both device types, you should go for iOS app development. At the same time, businesses that can afford to publish their apps on both device types should go for that option, as it will lead to a wider reach.
Here are some benefits of choosing an iOS app for your business over an Android app that you wouldn’t want to miss out on.
High ROI
Let’s start with some cold, hard facts. Your business needs its money back, and apps on Apple devices guarantee that. Among many investments that your business will make, mobile app development will be an essential one and it should be profitable to be justified, right?
So, how much money do your Android apps will bring in versus your iOS apps? Honestly, the answer is not straightforward as it depends on many factors, especially the UX of the app (now you know the importance of competent android apps development service. But considering all things are equal, iOS apps are attracting 85% more revenue than Android apps.
Android apps return only 10% of the money spent on them while developing them. iOS apps are different. In worst-case scenarios, they can easily pay back the cost of developing them. One can argue that iOS apps have higher ROI because of their lower development costs, but that doesn’t contradict the profitability of these apps.
Happy Users
No doubt, iOS apps are perfect for marketing and customer support purposes. Studies have shown time and again that iPhone users are happier than Android users. This higher level of happiness can be attributed to the economic status they enjoy, or it can also be because of the superior resolution these devices present.
In both cases, it’s the business that benefits. If users are happy while using the app, they are more likely to spend more time on the app, potentially leading to more interactions and purchases.
Ease of Development and Testing
Ask any programmer, and he will tell you that it’s easier to develop native applications for Apple devices than for Android devices. That’s because of the simplicity of the programming language offered by Apple, Swift.
Simplicity is the key feature of the Apple brand. You can find it in the apps, devices, and even the app development process. As iOS is used on only a handful of devices, the display elements are streamlined across this operating system.
Android app development is a bit more complicated and the reason behind this complexity can be traced back to the operating system’s compatibility with thousands of devices. The developers have to ensure that they develop apps that are compatible with all these devices. Apple, on the other hand, has presented only 20+ devices. Even these devices use similar layouts and design standards. This standardized approach from iOS means that app development is predictably easy.
Highly Responsive Demographic
We have discussed that iOS users are happy users. When you partner with a company for flutter app development service, you know what you are doing. You are targeting the customers that are already captured by Apple. This client base is supposed to be affluent and have higher purchasing power. Because of this higher purchasing power, businesses can sell their services to them easily if they prove the value of these services.
The good news is that this happiness can create a ripple effect. So, if a customer finds your business’s app commendable, he or she may recommend it to their social circle, which means easy, costless marketing for your brand.
Better Security
Users compare Android and iOS apps on all merits, including display, navigation, and compatibility, but they can never compare the security level of the two platforms. Apple’s commitment to the security of services and apps launched on its operating system is unparalleled.
Because of the restrictions on the accessibility to the source code of iOS, this operating system is less prone to hacking and malware attacks. One cannot say the same for Android, where the operating system is open to amendments and tinkering from the users.
Plus, the impact of security systems on both systems depends on how well the software is integrated within the hardware. As Apple controls this integration across its devices, it has even lower chances to let security issues seep in.
Simple, Intuitive Design
This benefit demands separate mention because of the impact it creates on the cost and efficiency of the app development process. Apple is known for its standardized, minimalistic appearance. You don’t have to choose from a million templates or create templates of your own. The developer can simply tweak an available template without earning a dissatisfied review from the user.
In fact, the more simplistic a design is, the more popular it will be among iOS users. That’s because iOS users bring a particular psychology with them that dictates their likes and dislikes about the appearance of apps on their devices.
Seems Professional
Maybe it’s because of the brand Apple has built around its products, but businesses find that apps and services related to these devices attract more acceptance among customers. It should have been true only for B2C customers who are mostly driven by brand names, but we have found many times that this impact is just as significant on B2B customers.
That can be because of the professional layout offered by this operating system. The appearance is loud and clear that it means business. The intuitive navigation keeps the users focused on the work minimizing app use time but boosting purposefulness.
To Sum Up
iOS and Android are two major operating systems that are ruling the mobile market. When businesses develop apps to reach their customers easily, they usually choose one of these two platforms for app development purposes.
Most businesses have customers across both operating systems, making it necessary for them to develop apps for both. However, some businesses prefer to use a single app and want to decide between iOS and Android apps. This post talks about the benefits of iOS apps against Android ones.
